It's still going to work the exact same method", my exasperated partner hissed into my ear as I grabbed cartons after cartons of some 'designer' tissue. Yes, for a graphic designer and author who knows all about the kind of effort one puts into product packaging and branding items, I sure fell for it. I am entitled to fall for great packaging, I have a prevailing right to be human.
They are so pretty ... the packaging. I swear!
They have the 'nature enthusiast' product packaging, the 'fruity' product packaging, the 'female on the go' product packaging, and after that they have the 'kids' product packaging. I got 4 of each style packages and made a run for the counter with them with my screaming kids and exasperated husband following me in slow motion. It was certainly a 'die-hard' moment. You know, when the hero is escaping from a bunch of wild bad males with device guns, and they're shooting at your feet or something ... and there's a surge behind you ... and everything happens in ssslllloooowwwww mmmmooooottttttiiiioooonnnnn.
Well, in this case, I was running for checkout with boxes of tissue paper with fancy product packaging designs on them. I enjoyed the product packaging designs so much, after using up all the tissues in the boxes, I would cut out the styles and place it into my 'should keep for recommendation' clear folder. I don't keep a lot of things in there due to the fact that I am quite selective about the styles that I like, however these packaging styles made the cut.
You see, this is the kind of thing that takes place when you put some effort into making your product packaging style. Yeah, we all have this in the back of our heads ... "Hey, it's PACKAGING! It's what's INSIDE that count. They're going to THROW the PACKAGING away. So, why spend a lot money on the product packaging?" Maybe you're also thinking that the cash ought to go towards developing better quality items ... for faster shipment options ... or perhaps the money needs to go towards investing potential customers to pricey dinners in Italian dining establishments. It's your call, actually.
But this is what I have to tell you, as a graphic designer and customer. The more effort you take into creating your packaging, more consumers will stop and take an appearance at your packaging or what's inside the packaging. Now, does it make sense for me to say now that when they take and stop notice of your packaging, your opportunity of getting them to buy your item boosts? Precisely.
You see, the function of product packaging is to grab the consumer's attention. And without an electrifying packaging, consumers are going to walk past the loads and stacks of other rival products ... and yours ... without even knowing you're there! Your product is sitting there on a rack, for goodness sake, and the only weapon you have is to have a great packaging. You've won the very first round once they take an appearance and stop.
Think of it!
They have the 'nature enthusiast' product packaging, the 'fruity' product packaging, the check here 'female on the go' packaging, and then they have the 'kids' packaging. Well, in this case, I was running for checkout with boxes of tissue paper with elegant packaging styles on them. I click here enjoyed the product packaging creates so much, after utilizing up all the tissues in the boxes, I would cut out the styles and put it into my 'should keep for referral' clear folder. I don't keep a lot of things in there due to the fact that I am pretty selective about the designs that I like, however these product packaging styles made the cut. The more effort you put into designing your product packaging, more customers will stop and take a look at your product packaging or what's inside the packaging pattern.